Yet again, there is another Flu variant emerging before the Flu season’s full swing, as spotted by today.com.
A new version of influenza A H3N2 emerged earlier this year after acquiring several mutations that may enhance the virus's ability to evade prior vaccine immunity, experts say.
The mutated H3N2 strain, called “subclade K,” has spread rapidly worldwide and already gained dominance in several countries in the Northern hemisphere.
This variant has already caused Japan to declare an influenza epidemic in response to an unusually harsh start of this year's flu season. Other countries, such as the U.K. and Canada, have also reported early spread of this variant. Currently, the US states with the highest infections include Colorado, Louisiana, New Jersey and New York.
What particularly concerns experts is that the emergence of subclade K H3N2 coincided with early, severe flu seasons in several countries where the strain is dominant.
H3N2 is generally considered more severe across all age groups, particularly among the elderly and young children.
Is this the beginning of a severe Flu season in the US? Too early to say.
Regardless, we know what to do: avoid crowded spaces and maintain a healthy immune system. The most vulnerable are always young children, whose immunity did not yet had a chance to adapt, and the elderly, whose immunity is getting weaker due to age.
An emergence of a new Flu variant is nothing unique, of course. For most, the Flu is a minor to major inconvenience. But for some, it is a severe danger. Based on data from the 2024-2025 season, among those who require hospitalization for an infection, more than 75% are older than 75 years. Out of those, about 17% end up in the ICU, and 3% passes away. On the other hand, children aged 5-17 years appear to be the least vulnerable group, as their immunity is the strongest.
For most of us, it is challenging to avoid crowded spaces during the Holiday season. As we described in an earlier blog post (link here), we're planning to see loved ones we haven't hugged in months, maybe even years. Perhaps you are booking that dream cruise vacation with an extended family and friends. Either way, you're getting ready for festive gatherings and celebrations.
These are the moments we live for—the memories we'll treasure forever. Therefore, there is really no point in skipping these moments.
The other thing we can do is keep the immunity strong, not just for us, but for those that we will gather with this season. Taking CellBB, along with a healthy diet and exercise, can maximize your immune system and prevent ruining the festive times ahead of us.
Why Your Immune System Struggles During the Holidays
Before we explain how CellBB helps, it's important to understand what happens in your body when you're exposed to illness while traveling or celebrating holidays.
Your immune system is your body's security team. It's constantly on patrol, looking for invaders—viruses, bacteria, and other pathogens that could make you sick. When you're healthy, well-rested, and following your routine, your immune system is functioning at a normal baseline level.
But during the holidays, everything changes.
You're traveling, which disrupts your sleep schedule and exposes you to new environments full of germs. You're likely eating differently—more sugar, more alcohol, more processed foods—all of which can temporarily weaken immune function. You're stressed about holiday planning, family dynamics, and finances. You're breathing cold and dry air indoors from heating systems, which irritates your respiratory tract and makes it easier for viruses to take hold.
Your immune system is basically stretched thin, working overtime, and running on empty.
Then you get on a cruise ship or walk into a crowded holiday party, where you're exposed to concentrated amounts of respiratory viruses. It's the perfect environment for getting sick.
Research also shows that older travelers are particularly vulnerable during this time. Their immune systems naturally become less efficient with age, making them more susceptible to infections and increasing the likelihood of severe symptoms.
How Your Immune System Actually Protects You
To understand how CellBB works, it is helpful to know a little about your immune system's frontline defenders.
Think of your immune system as having multiple layers of security. The outer layer—your first line of defense—includes your skin, mucus membranes, and a special group of white blood cells called Natural Killer (NK) cells.
NK cells are like elite security guards. They patrol your body, looking for cells that have been infected by viruses or that don't appear to be functioning correctly. When an NK cell encounters a threat, it eliminates it before the infection can spread and cause symptoms. If your NK cells are working correctly and your immune system is functioning well, many infections never progress to the point where you actually “feel” sick. You don't get symptoms because the infection was stopped before it could establish itself.
This is where CellBB comes in.
What Are Phospholipids, and Why Do They Matter?
Here's something most people don't know: your cells are surrounded by a protective membrane made of special fats called phospholipids. These aren't ordinary fats. They're the building blocks of healthy cell membranes throughout your entire body.
Think of phospholipids as the bricks in a protective wall around each cell. When your cells have strong, healthy walls composed of high-quality phospholipids, everything functions better, including your immune response.
Phospholipids are naturally found in foods like eggs, fish, nuts, and seeds. However, modern diets often fail to provide sufficient amounts of these compounds to optimize immune function, especially during times of stress and exposure to illness.
When you consume specialty dietary phospholipids from a supplement like CellBB, something interesting happens: your body incorporates these phospholipids into cell membranes, upgrading their structure and function. Additionally, the abundance of these phospholipids can help the body repair any cracks or imperfections in the event of issues, such as a minor injury like a scratch or bruise, or damage caused by exposure to unhealthy environments, like smoke, a food item that has gone bad, or an overcooked hot dog. Quickly resealing the membranes can help prevent deeper damage. Additionally, this leads to improved communication between cells, more efficient immune signaling, and—critically—enhanced activation of Natural Killer cells by the phospholipid GPC-182, which is included in CellBB.
In other words, phospholipids help strengthen your cellular membranes and supercharge your immune system's elite security guards.
CellBB: Concentrated Support for Your Immune Defense
CellBB isn't just any phospholipid supplement. It's a carefully formulated, patented blend of multiple phospholipids chosen to mimic the environment in fertilized eggs that we call Bioactive Phospholipids. These ingredients have been selected based on extensive scientific research demonstrating the unique benefits of Bioactive Phospholipids and their role in cellular health regeneration and supporting immune function.
What also makes CellBB unique is the delivery system. The phospholipids are packaged in structures called liposomes—tiny spheres that can penetrate your digestive system and deliver the phospholipids directly to the cells that need them most. This liposomal delivery system has been scientifically proven to increase absorption by more than 10 times compared to ordinary supplements.
In practical terms, this means:
· Better absorption – More of the beneficial compounds actually reach your cells instead of being lost in digestion, as opposed to other immunity supplements containing largely excess vitamin C, Zinc etc. that the body can’t absorb.
· Faster action – The phospholipids get to work supporting your immune system quickly and efficiently.
· Maximum benefit – You get significantly more immune support from each dose.
Think of it like the difference between trying to deliver a package to someone's house versus hand-delivering it directly to their door. CellBB is the hand-delivery approach, more targeted, more effective, more reliable.
Phospholipids Do More Than Boost Immunity
While immune support during holiday travel is the immediate benefit, the research on phospholipids reveals something broader and more encouraging: these compounds support health across multiple body systems.
· Liver support: Your liver is your body's detoxification center. Phospholipids have been shown in studies to support liver function and help reduce inflammation, which is particularly relevant during the holiday season when we tend to indulge in richer foods and alcoholic beverages.
· Healthy metabolism: Phospholipids influence how your body manages lipids and metabolic processes. This means they support not just short-term immune defense but also long-term metabolic health.
· Cell membrane integrity: Every cell in your body depends on healthy membranes made of phospholipids. By providing your cells with premium phospholipid building blocks, you're supporting the foundation of health throughout your entire body.
· Longevity and wellness: When you combine immune activation, healthy metabolism, and intact cellular membranes, you're supporting the kind of comprehensive health that contributes to longevity and vitality.
In essence, CellBB isn't just a "get through holiday and cruise season without catching a cold" supplement. It's a foundational wellness tool that supports multiple aspects of health during a time when your body is under extra stress and challenge, and beyond.
A Practical Strategy
As the flu season approaches, consider incorporating CellBB into your wellness routine, especially if your plans include:
· Air travel – Whether it's a short flight to visit family or a longer journey across the country, flying exposes you to concentrated illness. Starting CellBB a few days before travel can help prepare your immune system.
· Cruise vacations – Given the concentrated population on ships, CellBB represents real insurance for your vacation time. Take it before boarding and throughout your trip to maintain optimal immune function.
· Large family gatherings – Multi-generational holiday meals, especially those involving elderly family members, put you in contact with people of varying ages and health statuses. CellBB helps protect both you and, indirectly, more vulnerable family members by reducing your likelihood of carrying illness to them.
· Winter stress – Even if you're not traveling, the winter season brings stress, disrupted sleep, and seasonal challenges. CellBB supports your immune system in response to these everyday stressors.
· Seasonal changes – The transition from fall to winter can be challenging for immune function. CellBB provides support during this vulnerable time.
The Bottom Line
The holidays should be about joy, connection, and celebration, not about spending them recovering from preventable illness. You shouldn't have to choose between seeing your family and maintaining your health. You shouldn't have to avoid that dream cruise because you're worried about coming home sick.
CellBB offers something simple: a scientifically-backed nutritional supplement that supports your immune system exactly when you need it most—during the holidays and winter season when illness exposure is highest, and your immune system is most challenged.
As you plan your holiday celebrations and winter travel, consider giving your immune system the support it deserves. Because the holidays should be about the memories you make—not the infections you catch.
Ready to strengthen your immunity? Learn more about CellBB and how it can support your immune health during travel, gatherings, and the winter months. Your family vacation is too important to leave it to chance.
